SEARCH ENGINE OPTIMISATION SERVICES

FREE assessment
Want to know how well your site is performing, or how much better it could do? Click here and enter your details. We will provide you with a completely free, no-obligation assessment of your current performance.

SEO 'kick-start' package
This is an essential starter for any existing website. The amount of work required will depend on what needs doing to the site itself. Usually, this will consist of work on your existing site, including re-writing passages of text, re-sizing and correctly 'tagging' all images, changing texts in links and changing the source code on pages that the search engines 'see' first. We also add a Google 'sitemap' and a general 'exclusion' page, which are hand-coded to ensure the search engines see all the necessary pages, and don't see any that could damage rankings. The site will be added to our Google management program, to enable regular performance monitoring. In addition, an off-site launch campaign will add in excess of two hundred, high-quality inbound links to your site, all targeted at a specific group of keywords or phrases. If you do not already have them, pages will be opened on Facebook and Twitter for you. Costs will depend on the size of the site and the amount of work required, but are likely to be less than you might expect, and considerably less than conventional media advertising!

Rolling SEO package

This campaign is suitable for sites that are either in top-class condition for optimisation already, or that have had our kick-start package carried out. Every month at least two additional pages will be added to your site, key text will be changed and the sitemap will be re-submitted to search engines. A minimum of five individually authored articles will be written and submitted to various relevant article sites, plus directory entries and further links will be established. Overall, a minimum of an additional 100 inbound links will be added every month. Expect to pay about £300 per month - considerably less than press advertising.

General information

Search engine optimisation is simply the art of getting your website to the top of search engines when users enter specific search words or phrases. These words and phrases need to appear on the relevant pages of your site. Not only in visible text, but also in image links and page coding. There is also a fine balance to be achieved, as search engine software is designed to spot obvious attempts to manipulate results and will penalise rankings accordingly. Further, you need your site
to be linked to from other sites, and again the words or phrases forming these links are all important. Also important are the sites these links come from. Some are enormously beneficial, others can do no good at best, or actively damage your results at worst.

The algorithms search engines use to produce their results are closely-guarded secrets and are extremely complex. It's always worth bearing in mind that search engines are trusted by people because they deliver relevant results. It is worthless trying to get your website ranked highly for a word or phrase that is not reflected by your product or service and a bad idea to even try. It also pays to do some lateral thinking. If you produce and sell double-glazing, trying to get your website into the top of Google results when people type in 'windows' is going to be incredibly difficult and disproportionately costly. However, you might produce a specific type of window that few others do, or you might add your location.

Search engine optimisation is a field we have been working in for many years, and always with extremely good results. We know what works, and we know what doesn't. Your money will produce results working with us, because we want to keep our customers and we will only do that by making sure you keep yours - and
get new ones as well.